This year’s DMEXCO2019 – Digital Marketing Expo & Conference held in Cologne on September 11 – 12 was special for several reasons.
Firstly, Appliscale had its own booth. We were exhibiting on our stand with TMSE and their partners as a single group of companies that can help publishers and advertisers to get their tech stack to a higher level and increase revenue from their inventory. Thanks to that we got a lot of attention from many different companies and our booth was always full of people.
During these 2 days, we had over 40 business talks with potential customers. The event was also a great opportunity to meet our American and European clients. All the meetings were inspiring, with incredible energy, out-of-the-box ideas, and trust.
We also learned about the current trends in digital marketing, which are namely video and audio. These are the fastest-growing types of content and advertisement and deeper adoption of programmatic.
As in previous years, Dmexco itself was a great exhibition and conference.
With over 40 000 visitors, 600+ speakers, and around one thousand exhibitors from 40 countries it’s one of the biggest AdTech conferences in the world and Europe’s most important event for the digital economy.
We are thrilled with the outcomes and already looking forward to the next 2020 edition.